A Customer-Centric Growth Strategy for International Expansion and Sustainable Industry Impact
At Nordtreat, we are entering a new chapter of growth and impact. Our revised strategy for 2025–2030 sets bold targets for global growth and operational efficiency. We’re scaling our business to meet the increasing demand for safe, sustainable wooden buildings while delivering even greater value to our customers and other stakeholders.
The demand for sustainable building materials, especially wood, is growing, but at the same time, fire risks are evolving from densely packed electronics and electronic vehicle infrastructure to the broader effects of climate change.
We believe that every beautiful wooden space deserves to be as safe as they are stunning, showcasing the natural beauty of wood while meeting the strictest safety and environmental standards. We are here to help our customers and partners to navigate in the ever increasing regulatory environment and feel confident in questions related to fire safety of wood.
To achieve this, we are shifting our focus from product and technology orientation to deep customer understanding and market insight. This means becoming more than a supplier; becoming a trusted partner in flame-retardant solutions for wood and other sustainable materials.
Our Strategic Priorities:
We’ve defined three key strategic initiatives that will guide our transformation:
1. Inspiring Brand as a Growth Engine
Elevating Nordtreat as a purpose-driven innovator, who leads the conversation around fire safety of wood construction.
2. Customer Focus & International Growth
We are sharpening our commercial capabilities to better serve our customers, accelerate market development, and unlock scalable business growth across sectors and geographies.
3. Lean Processes
We are streamlining how we operate to become more agile, efficient, and scalable, without compromising the quality and safety that Nordtreat is known for.
A Stronger Partner for Our Customers
Our new strategy ensures that we are better equipped to meet our customers’ needs with:
- Broader, more integrated solutions
- Deeper market and regulatory insight
- Faster, more responsive service
- A trusted, recognizable brand that reflects quality, innovation, and clarity
We are on a journey to become a global one-stop shop for flame-retardant applications in wood and wood-based construction, grounded in sustainability, safety, and service excellence. We believe the future of construction is wood, and that future must be protected.
More information:
Outi Kallio
CEO, Nordtreat
+ 358 40 354 1230
outi.kallio[@]nordtreat.com
