At Nordtreat, we are entering a new chapter of growth and impact. Our revised strategy for 2025–2030 sets bold targets for global growth and operational efficiency. We’re scaling our business to meet the increasing demand for safe, sustainable wooden buildings while delivering even greater value to our customers and other stakeholders.
The demand for sustainable building materials, especially wood, is growing, but at the same time, fire risks are evolving from densely packed electronics and electronic vehicle infrastructure to the broader effects of climate change.
We believe that every beautiful wooden space deserves to be as safe as they are stunning, showcasing the natural beauty of wood while meeting the strictest safety and environmental standards. We are here to help our customers and partners to navigate in the ever increasing regulatory environment and feel confident in questions related to fire safety of wood.
To achieve this, we are shifting our focus from product and technology orientation to deep customer understanding and market insight. This means becoming more than a supplier; becoming a trusted partner in flame-retardant solutions for wood and other sustainable materials.
We’ve defined three key strategic initiatives that will guide our transformation:
Our new strategy ensures that we are better equipped to meet our customers’ needs with:
We are on a journey to become a global one-stop shop for flame-retardant applications in wood and wood-based construction, grounded in sustainability, safety, and service excellence. We believe the future of construction is wood, and that future must be protected.
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Outi Kallio